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Family Affair
Inspired by the wardrobes of her family, stylist Gabriella
Karefa-Johnson delves into her personal archives to create a powerful collection that celebrates the individuality of spirit. International supermodel Gigi Hadid stepped behind the camera as the photographer, while the creative director Alana O’Herlihy is the film maker of this Signature Collection campaign.
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Signature Collection 02 Weekend Max Mara

The brighter, the better

From geometric patterns to vibrant florals, a medley of lively prints are infused with a sense of joy and individuality.
Signature Collection Editorial 01 Weekend Max Mara
Signature Collection Still 01 Weekend Max Mara
Signature Collection Editorial 02 Weekend Max Mara
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t-shirts-and-tops DOVER trousers-and-denim ROSANNA scarves-and-foulards MONICA
Finishing touches
Head-to-toe accessories complete the playful mood. Washed-denim baker boy hats and wooden clogs add cachet alongside the iconic Pasticcino bag, remastered in checkerboard macram.
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Signature Collection 06 Weekend Max Mara